Mar
If you haven’t been living under a rock for the past few years, you probably know the great popularity that the blog platform enjoys nowadays. The term “blog” actually comes from the term web log, and the conceptual backbone is similar to that of a diary, except for the fact that it’s exposed for everyone to see and it is online.
People share their expertise and experiences through blogs and it didn’t take too long for people to realize blogs are a great way to make money online also. So what are the most important advantages of a blog? Quick installation and the ability to receive instant feedback and to communicate with the visitors are some of the most important ones, but there are many more. However, this is not the subject of this post.
What I am going to talk about is the title tags of your blog posts. The great majority of people owning blogs use the WordPress platform, with its 5 minutes quick installation and its versatility. However, what the WordPress CMS fails to provide is good title tags for the blog posts. However, there is a solution and it’s called the SEO Title Tag plugin and you can find it here.
With this handy little plugin, you have the possibility to create a custom title tag for each of your blog posts. As you might have noticed, Wordpress title tag usually defaults to the headline of your post, which is not a very good thing. I’ve had a few websites filtered out of the search results for doing this mistake back in the times when I was a rookie.
The installation is simple. You simply upload the plugin onto your server, in the wp-content folder, and in the sub folder called plugins. After that, you log into your administrator area of your blog, go to plugins main menu and plugins sub-menu. You will get a list of your available plugins, where you will see the one called Seo Title Tag. Hit activate. Now, before you actually start customizing your title tags, there is one more thing you need to do. You need to replace the title tag php command line in your header file. If you don’t know absolutely anything about programming, don’t fret. This is far easier than it sounds. You just need to delete a line and copy-paste another one. Here is how you do it.
In your blog admin area, you go to Presentation main menu and Theme Editor sub-menu. At the right of the page, you will have a list of editable files. Click on the one called “Header”. Look for your title tag, it is to the top of the page. It is the statement between the beginning title tag (<title>) and the ending title tag (</title>). All you need to do is replace that line with:
<title><?php if (function_exists(’seo_title_tag’)) { seo_title_tag(); } else { bloginfo(’name’); wp_title();} ?></title>
Hit update file, and start customizing your blog posts’ title tags. This is a must do, so make sure you don’t skip this. Have fun.
