Recently, the WordPress.com has announced the opening of the new program of service monetization, which will be an alternative to AdSense from Google. The monetization program is called WordAds, and formed the project in collaboration with Federated Media. According to the management service, bloggers have long been asked to run any program that lets them earn using their resources. Finally, this program has been created.
WordPress.com, according to leadership in the person of John Burke, resisted the introduction of advertising for a long time, but now it’s time to monetize. According to John, if AdSense is the most advanced to date way to monetize the site, it’s sad. So far, there are no specific details about what difference between banners of WordAds and banners of AdSense will be. But you can fill in a form stating why you are interested in this program (unless, of course, you are).
It is reported that the monetization program of WordPress.com is optional, so that every blogger can decide for himself, if he needs to monetize his blog on that platform or not. In general, the appearance of WordAds is not a surprise, because in October of this year the representatives from WordPress.com announced their intention to work together with companies Automattic and Federated to create a modern program of monetization of blog platform. Now, according to John, about 50 000 new blogs are based on a blogging platform of WordPress (here included both WordPress.com and WordPress.org) appear every day. As far as you can see it’s about this blog services, but not about CMS itself.
Burke has also said that users of blogging platform WordPress.com deserve better than AdSense from Google. Actually, it’s not very clear what Google annoyed with its program for webmasters to John Burke. It should be noted that in the third quarter of this year, the program AdSense (in fact, AdWords), brought Google 2,6 billion U.S. dollars. This is 27% of the total profits in the third quarter of 2011.