Oct
I recently came across a pretty good free report, called “Teaching Sells”, which you can find here. It was written by Brian Clark, but I found the report via Aaron Wall’s SeoBook site. You can download the report and read it, it is pretty good. But that’s not the point.
The most important messages of the report (from my perspective), are the following:
- the fact that you shouldn’t rely on Google for traffic;
- the fact that you should SELL your content, and not give it for free;
- the fact that you should always have the big picture and mind and think about the future.
While I don’t necessarily completely disagree with neither one of those key points (as a matter of fact I strongly support the 3rd one), I want to raise another issue here: when having the average Online Marketer in mind, whom is he/she supposed to listen to? Now I’ve tried and tested several systems, I know some of them work and some don’t. However, this is because of years of trial and error. But then again, the average Joe hears from a big shot SEO expert that he could and should try building some Adsense websites. Some of them say “Hey, Google is your best friend. Catch some long tails, and success will surely come”. Then, there are people like in the above-mentioned case, who state that Google is a dictator – which I don’t necessarily disapprove of, I was just giving an example.
I think this is a pretty big problem. People who look for online success are usually very susceptible to believing almost everything they hear. That’s because being successful online is still perceived as a dream, and the Internet is the land of dreams consequently. But when they buy an ebook and they learn something, only to buy the next one and learn something else, that’s a problem. Because even though some people do make money from Adsense and rely on Google for traffic and some people make do money through selling content, they all suggest theirs is the only way. However, from all the ebooks I’ve read and all the pieces of software I’ve used, there’s only one that had a big impact on me at the time of its reading. That’s the only high quality Internet Marketing product that could ever compete with standard Marketing books written by classics the likes of Philip Kotler - you know, the ones that get printed :). But more on that sometime in the future.
Tags: Internet Marketing
