What Is SEO?

As you probably know, SEO is an acronym from Search Engine Optimization, and it’s one of the best jobs to have!

It is a relatively new profession (given the fact that it is 10 years old – or somewhere along those lines). It appeared sometime in the mid 90s, when the first search engines saw the light of day. Talk about cause – effect, right? Well, even though it is a new profession, it is here to stay. This is because, simply put, the Internet is the future in even more ways than it is the present now. As more and more information gets poured into it, there is always going to exist the need of someone – or something – to organize it. And that’s where the search engines come in.

Now that we’ve established that, it is easy to assume that SEO specialists will be needed for a long time from now on. Even if the search engines don’t particularly dig this profession (but that’s another story), the effect will not disappear until the cause does. So, as long as there will be search engines, there will be SEO specialists. It doesn’t really matter how the algorithms change, this is not relevant. Being a good SEO also means being flexible and informing yourself constantly. This is how you will always know what the major algorithms shifts are and you will take action accordingly.

Because flexibility is one of the main “keywords” when it comes to a good SEO specialist, his/her work extends beyond those lines too. Onpage and offpage optimization are essentials when working for a website. But that’s not always enough. We can also say that SEO is a form of Marketing, mainly because its most important purpose is to increase a website’s volume of traffic and its quality. For instance, nowadays, being a good SEO also involves being able to conduct a profitable PPC campaign. This is because online advertising is becoming a huge industry, with no visible end yet… But that’s a really long post, and we’ll save that for later.

Tags: search engine optimization, seo, what is seo